With over 15 years of experience in storytelling and in-depth features on luxury, lifestyle, and culture, she has shaped some of Romania’s most influential publications. Between 2009 and 2017, she served as editor-in-chief of Forbes Life and Up by Forbes, and coordinated Forbes Kids, all part of Forbes Romania.

She is a contributor to Thrive Global, the international platform founded by Arianna Huffington, where she writes about wellbeing and work-life balance. In 2016, she launched FineSociety.ro, a digital lifestyle magazine for readers who value refinement, insight, and meaning. Since 2022, she curates Haute Culture, a boutique print magazine exploring the intersection of luxury and culture.